Privacy Policy 2022

TradeKart Limited (‘TradeKart’, ‘TK’, ‘we’, ‘us’ or ‘ours’), are committed to protecting the privacy of all users of TradeKart’s website (www.tradekart.com) & our mobile applications (‘app’ or ‘apps’) all collectively referred to as ‘Sites’. This policy relates to identifiable personal data which we process as a ‘controller’ under the definition provided by the Information Commissioner’s Office. This privacy policy was last updated on the 05.11.2021.

Contact Details

We can be contacted for all privacy policy matters using the following details: support@tradekart.com

Information We Collect

When using TK Sites (including any partner’s website we work with for providing our services; & chat functions related to the provision of our services) we will be processing information that will carry personal identifiers such as name, contact details, date of birth if needed for age restricted products), order details, delivery address, loyalty scheme details if applicable, TK subscription details if applicable; & payment information (credit/debit card).

We will also collect information showing usage of our Sites. This will include Cookies (which expire over time & can be blocked through your own user settings but may restrict access to some parts of our Sites) & other technical data such as device operating system, connection type & IP address. Further technical information relating to user engagement from mobile devices is also collected (unless anonymity is set up in your own user setting), such as network provider, location, performance data, interaction with marketing tools (QR codes/NFC Tags/Vouchers). Additionally, any posts on our Sites & communication into us, e.g. e-mail, live chat, ‘phone call (which may be recorded for training purposes) or letter.

How We Collect Your Information

By interacting with our Sites & using our services you will be providing personal information which we will be collecting & processing:

• Browsing our Sites
• Account creation/management
• Direct engagement with our services or communications channels
• Participation in promotional activity on our Sites
• End to end in the order process (from search through to payment & delivery)

Indirectly (from 3^rd parties), we may also collect personal information, including:

• Fraud detection partners
• If you link us to your other accounts (e.g. Social media)
• If your employer has signed up for us to provide our services to you

Why We Collect Your Information

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

• Your consent (you are able to remove your consent at any time by contacting us but this may result in us being unable to provide our services to you)
• We have a legitimate interest (to fulfill services you request of us & enhance your experience when interacting with us)

How We Use Your Information

• Provide you with access to our Sites
• Enable us to fulfil the services you request of us
• Facilitate payments of orders
• Make contact to resolve any issues experienced as a result of using our services
• Improving the quality of our services to you
• Personalising your interactions with our Sites
• Request feedback from you
• Marketing of products & services that may be of interest to you
• Assist us with the prevention of fraud
• Aggregating with other information that results in anonymised data analytics
• To comply with legal obligations/regulatory requirements

In the collection & use of your information as set out in this policy, we may need to disclose your information to 3rd parties who provide services on our behalf. These include:

• IT providers (including storage)
• Payment providers
• Merchant business partners
• Customer Service partners
• Delivery drivers
• Marketing & advertising partners

How We Store Your Information

Your information is securely stored on our UK based servers where it is protected against unauthorised access, unlawful processing, accidental loss, damage & destruction. Your information is kept only for as long as is needed to fulfil the activities under ‘How We Use Your Information’. When information is no longer required (e.g. you close your TK Account), your personal information is securely deleted from our servers.

Your Data Protection Rights

Under data protection law, you have rights including:

• Right of access - You have the right to ask us for copies of your personal information
• Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete
• Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances
• Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances

You are not required to pay any charge for exercising your rights. Please contact us if you wish to make a request; if you do, we have one month to respond.

How To Complain

If you have any concerns about our use of your personal information, you can either make a complaint to us, or to the Information Commissioner’s Office:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF.
0303 123 1113
https://www.ico.org.uk