Privacy Policy

Purpose

TradeKart LLC d.b.a as TradeKart is committed to protecting the privacy of all users of TradeKart's website (www.tradekart.com) and our mobile applications ('app') all collectively referred to as 'Sites'.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our Services as a customer, supplier, or visitor. This policy also describes your privacy rights under applicable US federal and state privacy laws.

Controller for personal data

A controller is a person or organisation who alone or jointly determines the purposes for which and the way any personal data is or is likely to be processed. Unless we notify you otherwise TradeKart is the controller of your personal data for the purpose of this website.

Scope

This privacy policy applies to the processing of personal data by us in connection with:

Customers: In contemplation of the performance or for the performance of a contract with you.
Suppliers: For the provision of products and services to us by suppliers or service providers.
Website visitors: Where you are a visitor on our website.

Types of personal data

Personal data or personal information means any information about an individual from which that person can be identified. It does not include data where the identity has been removed. This is known as anonymised data. Anonymised data falls outside the scope of Data Protection Laws.

TradeKart may collect, use, store and transfer different kinds of personal data about you which we have grouped together, the types of personal data that we process will depend on your relationship with us. Please see the Processing Tables for further information.

Identity Data includes first name, last name, username or similar identifier and title.
Contact Data includes billing address, delivery address, email address and telephone numbers.
Age Verification Data includes evidence of your date of birth for age related products.
Financial Data includes payment card details.
Transaction Data includes details about payments to and from you and other transaction details for the provision of services.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website or platform.
Profile Data includes your username and password, searches made by you, your ratings and comments, preferences, feedback and survey responses.
Usage Data includes information about how you use our website and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Lawful bases: How we use your personal data

We will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:

Performance of a contract: Where we need to perform the contract, we are about to enter into or have entered into with you. For example, when you sign up to our services.
Legal obligation: Where we need to comply with a legal obligation. For example, for accounting or legal purposes.
Legitimate interests: Where it is necessary for our legitimate interests or those of a third party and your interests and fundamental rights do not override those interests.
Consent: We do not generally rely on consent as a legal basis for processing your personal data. Where we do rely on consent you have the right to withdraw consent at any time. Please contact us at hello@tradekart.com to withdraw consent. Please also see Marketing communications.
Vital interests: Where is it necessary to protect your vital interests in case of emergencies.
Public obligation: Where we need to comply with a public obligation, for example in the matters of public health or public interests.

How we collect your personal data

Directly from you: You give us your personal data in your direct interactions with us. Such personal data includes Identity Data, Contact Data, Financial Data, Profile Data, Usage Data, Technical Data, Marketing and Communications Data (i) by filling in forms on our website (ii) by leaving ratings and comments; or (iii) by corresponding with us by email, post or by telephone.

Third-party sources: We receive Identity Data and Contact Data about you from third parties when:

Other parties send us your personal data to enable the provision of our services to you, for example but not limited to if your employer has signed up for us to provide our services to you.
You provide your personal data to a third party for the purpose of sharing it with us.
If you link us to your other accounts (e.g. Social media).

Processing Tables

Depending on your relationship with us we have provided details on the types of processing activities that can occur, the categories of personal data that can be processed and our lawful basis for doing so.

Customer: Processing Information

This is where you are deemed a customer – whether you purchase our services or not. For example, you may download our app, but not use it.

Processing activities	Categories of personal data	Lawful basis
To sign you up to our app	Identity Data, Contact Data	Performance of a contract Consent (to download our app onto your device)
To sign you up to our products/services	Identity Data, Contact Data	Performance of a contract
To facilitate account creation and login process	Identity Data, Contact Data	Performance of a contract
To respond to any enquires and for the use of our chat functions	Identity Data, Contact Data	Performance of a contract with you Necessary for our legitimate interests
Verify that you meet the age requirement to purchase our products by processing age verification information	Age Verification Data	Performance of a contract Legal obligation
To process and deliver our products/services to you including manage payments, fees and charges and collect and recover money owed to us	Identity Data, Contact Data, Financial Data, Transaction Data	Performance of a contract with you Necessary for our legitimate interests i.e., to recover debts due to us
Register you for our newsletters and marketing communications	Identity Data, Contact Data	Consent (Opt-in) or Soft Opt-in (depending on which country you are located)
To post testimonials on our website that may contain personal information.	Identity Data	Consent - Prior to posting a testimonial we will obtain your consent to use your name and the content of the testimonial. If you wish to update or delete your testimonial please contact us and include your name, testimonial location and contact information
To administer and protect our business and our platform/app including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data	Identity Data, Contact Data Technical Data	Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise Necessary to comply with a legal obligation
To manage our loyalty rewards programme for you	Identity, Contact Data, Profile Data, Transaction Data	Necessary for our legitimate interests to run our loyalty programme for you

Supplier: Processing Information

This is where you are a supplier of products and services to us.

Processing activities	Categories of personal data	Lawful basis
For you to provide services and products to us	Identity Data, Contact Data	Performance of a contract
Manage payments, fees and charges we owe you	Identity Data, Contact Data, Financial Data, Transaction Data	Performance of a contract with you
To engage with you as a customer for product/service support	Identity Data, Contact Data	Performance of a contract Necessary for our legitimate interests so that we are able to get in touch with our queries, issues and concerns.

Website visitor: Processing Information

This is where you are a website visitor on our website regardless as to whether you will be taking up our products or services.

Processing activities	Categories of personal data	Lawful basis
When you contact us via our website, forms and other links on our website including AI-chat features	Identity Data, Contact Data	Necessary for our legitimate interests where we need to be able to respond to you
To manage our relationship with you which will include notifying you about changes to our terms or privacy policy	Identity Data, Contact Data (where you have provided that data to us)	Necessary for our legitimate interests i.e., to keep our records updated and to study how visitors use our products/services
To administer and protect our business and our website including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data	Identity Data, Contact Data Technical Data	Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you	Identity Data Contact Data, Profile Data, Usage Data, Marketing and Communications Data, Technical Data	Necessary for our legitimate interests i.e., to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences	Technical Data, Usage Data	Necessary for our legitimate interests to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy Note: Where applicable consent will be used for data analytics obtained through cookies or similar technologies. See our cookies policy
Use of non-essential cookies (where the jurisdiction applies and consent is required)	Technical Data	Consent

Cookies and similar technologies

We gather information and statistics collectively about visitors to our website. Analysis of this information demonstrates the most frequently used sections of the website and assists us in continually improving the online service. Please also refer to our cookies policy for more information on how we set cookies.

Providing personal data

Where we need to collect personal data by law or under the terms of a contract and you do not provide that information when requested we may not be able to perform the contract we have or are trying to enter into with you for example to provide you with our services. In this case we may have to cancel our service, but we will notify you if this is the case at the time.

Marketing communications

We may send you marketing communication. You have the right to object to processing of your personal data for direct marketing purposes. You can unsubscribe from receiving marketing communications from us by using the unsubscribe methods contained in communications we send to you or by contacting us. See Contact us.

Where you opt out of receiving marketing communications this will not apply to personal data provided to us as a result of registering for or using our service, your service experience or other interactions with this website.

How we share your personal data

We do not and will not sell any of your personal data to any third party, including your name, contact information or payment information. We may have to share your personal data with the parties set out below:

Internally: Your personal data will be used by our employees and contractors who are working on providing your services to you on a need-to-know basis.
Within our Group: Your personal data can be shared within our Group of companies so that we can carry out our services to you.
Business Administration Suppliers: This would include service providers who support our business including IT and communication suppliers and outsourced business support to ensure our service runs smoothly.
Customer Service Providers: This can include delivery support service providers and customer support service providers.
Fraud Detection Partners: For fraud detection to ensure the security, integrity and efficiency of our business operations and transactions.
Professional advisers: This would include lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
Payment Service Intermediaries: These providers help facilitate payment to us.
Law enforcement bodies, regulators and other authorities: This is to comply with our legal requirements or adhere to good practices.
Advertising networks and analytics service providers: This is to support and display ads on our website/app and other social media tools.
Third parties: This is in the context of the acquisition or transfer of any part of our business or in connection with the business reorganisation. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

International Data Transfers

We may transfer personal information to countries outside the United States. When we do so, we implement appropriate safeguards to ensure your personal information receives adequate protection, including:

Standard contractual clauses approved by relevant authorities
Adequacy decisions by competent authorities
Certification schemes and codes of conduct
Other legally recognized transfer mechanisms

Data Subject Rights

Depending on your state of residence, you may have the following rights:

Rights Under California Law (CCPA/CPRA)

Right to Know: Request information about personal information collected, used, or disclosed
Right to Delete: Request deletion of personal information (subject to exceptions)
Right to Correct: Request correction of inaccurate personal information
Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information
Right to Limit Use: Limit use and disclosure of sensitive personal information
Right to Non-Discrimination: Not receive discriminatory treatment for exercising privacy rights

Rights Under Virginia, Colorado, and Connecticut Laws

Right of Access: Confirm whether we process your personal data and access such data
Right to Rectification: Correct inaccuracies in personal data
Right to Deletion: Delete personal data (subject to exceptions)
Right to Data Portability: Obtain personal data in a portable format
Right to Opt-Out: Opt out of targeted advertising, sales, or profiling

Exercising Your Rights

To exercise your privacy rights email: privacy@tradekart.com

We will verify your identity before responding to requests and will respond within the timeframes required by applicable law (typically 45 days, with possible extension).

Carrying out your data subject rights

You will not have to pay a fee to access your personal data or to exercise any of the other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights. This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

If you wish to exercise any of the rights set out above, please contact us.

Keeping personal information accurate and current

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. Please contact us if you wish to update your personal data.

Changes to our privacy policy

This privacy policy may be changed from time to time in response to legal, technical or business developments. We will take appropriate measures to inform you when we update our privacy policy We will obtain your consent to any material privacy policy changes if and where this is required by applicable Data Protection Laws.

Contact us

If you would like more information about the way we manage personal information that we hold about you please contact us at:

Email address: hello@tradekart.com

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This version was last updated in September 2025.